They say that necessity is the mother of invention and that has certainly proved to be the case when you consider the excellent range of kids' clothing from Frugi. It's a collection that was created to solve a problem but which has then grown to provide a fabulous wardrobe for little ones everywhere.
Frugi's founders Karl and Lucy chose to use cloth nappies when their first child was born. But they soon became frustrated with the available clothing as it simply didn't fit properly over the nappies. So they decided to design their own range of clothing that was specifically tailored to accommodate the nappies. This was the proverbial lightbulb moment! The couple quickly discovered that there were many other parents out there in need of their special designs.
The Frugi boys clothing styles for babies and toddlers were an instant hit and so the range was expanded to include equally appealing styles for older children too. This collection offers a winning combination of funky patterns, bright colours, cool styling and organic fabrics. Indeed, Frugi is the Latin word for fruits of the earth.
Our Collection of Frugi Boy's Clothing
You will discover an exciting collection of separates and wellies that little boys will love to wear. The fine organic fabrics are complemented by cute prints that feature fun and funky motifs, including sharks, dinosaurs and stars! There are styles available with a nautical theme for little sailors and colourful accessories to complete your boy's outfits.
It isn't difficult to see why the Frugi boys clothing collection has met with such a great reception from parents and youngsters alike. This is stylish, characterful and practical clothing produced by a couple with Earth-friendly ideals. What could be better than that?